What is SEO?
SEO is a long process which includes many things, before know about those firstly know full name of SEO. SEO stands for search engine optimization. It is the process of optimizing the web pages in the search engine such as Google, Bing, Yahoo and many others.
SEO helps to generate traffic on a particular website or pages. We also say that it is combination of rules and techniques through which driving more traffic from search engines. SEO may target different types of searches such as video search, image search, content search, local search, news search, and many more. In simply way we can say this is the process in which improve the visibility or increasing the popularity of the particular web page. That mean when we are searching any topic or query in the search engine then it show in the top all the search results.
Further SEO is a major part of Internet marketing. It is defined into many category including search engine optimization (SEO), social media marketing (SMM), affiliate marketing, search engine marketing (SEM), search media optimization (SMO) etc. There are many search engine including Google, Bing, Yahoo or MSN and many other. But Google is the top search engine and you are succeeding to optimize your webpage in the Google then it automatically in all other search engines.
Types of SEO:
There are mainly two types of SEO including On Page SEO and Off Page SEO. Both are own importance and both useful for SEO. We can also say that if missing of one then there is no more importance of another.
On Page Seo: The main and important thing about On Page SEO is to make sure that your website is as search engine friendly as possible. In the On Page SEO includes your website content, keyword, images, logos, and many other. You can also see the chart to know more about On Page SEO. The content that you have right in the website is pure and unique on every single page.
Off Page Seo: This is the important part of SEO. In the Off Page SEO includes Blog submission, Directory submission, social bookmarking (Facebook, twitter, Google plus, Pintrest and others), Article submission, Blog commenting, Press release, Forum posting.
How Search Engine Works:
In the World Wide Web (WWW) thousands of pages and results are available on the same topics. The person who search something in the search engine some of the results show on the top, those are really a unique results. After completion of website we are submitting it to the search engine like Bing, MSN, Yahoo or Google. In the first URL’s are stored in URL server and it sends the URL list to the Crawler, then crawler downloads (crawls) the WebPages. All the downloaded pages are send to the repository and then to the indexer. Indexer calculates the page rank of each page and stores them in an order based on keyword and page rank. And when any person search for any keyword or query, topic some of the results show in the search engine according to their content quality and page ranks.